Did you know that adidas is celebrating its 65th birthday today, 18 August
2014? On that day, 65 years ago, adidas was registered in the Herzogenaurach
trade register.
They were off to an interesting start… Adi Dassler registered his company
after splitting from his brother under the name of “addas” on 16 June 1948.
The below logo of the “Ass” shoe shows a trainer with only two stripes.
A year later, Adi was forced to re-name his company as a Frankfurt-based
company called “Ada-Ada” threatened to take him to court. So Adi changed
the name of his company, simply adding an i to the existing name – thus creating
“adidas”, by sheer conicidence. This “Spezial” race shoe from 1949 shows the
new logo, and the shoe now has three stripes.
Celebrate adidas' birthday and visit History Management’s birthday exhibition
on the adidas Archive and check out some real OG stuff, like one of their first
cataloges from 1949
2014? On that day, 65 years ago, adidas was registered in the Herzogenaurach
trade register.
They were off to an interesting start… Adi Dassler registered his company
after splitting from his brother under the name of “addas” on 16 June 1948.
The below logo of the “Ass” shoe shows a trainer with only two stripes.
A year later, Adi was forced to re-name his company as a Frankfurt-based
company called “Ada-Ada” threatened to take him to court. So Adi changed
the name of his company, simply adding an i to the existing name – thus creating
“adidas”, by sheer conicidence. This “Spezial” race shoe from 1949 shows the
new logo, and the shoe now has three stripes.
Celebrate adidas' birthday and visit History Management’s birthday exhibition
on the adidas Archive and check out some real OG stuff, like one of their first
cataloges from 1949
