The Ten

Virgil Abloh and Nike announced their new design project “The Ten”
The 10 shoes were divided into two themes. The first, “REVEALING,” was 
designed to look accessible: hand-cut, open-source and reconstructed. 
It includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air 
VaporMax and Nike Blazer Mid. 
The second, “GHOSTING,” was designed with translucent uppers to further 
the idea of revealing and unite the second set of silhouettes through common 
material. 
It includes the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 
Low, Nike React Hyperdunk 2017 and Nike Air Max 97.

In one gesture, I wanted to underscore how the design system and 
manufacturing of Nike are so perfect,” says Abloh. “By combining these 
shoes with design that amplifies their ‘handmade’ quality, we’re 
intensifying the human element and expanding the emotional connection of 
these 10 icons.”

Nike will host “Nike Off Campus” events in New York City and London to 
celebrate The Ten through presentations of the full collection and 
exchanges about the ideas that inspired it. "Nike Off Campus" will take 
place in New York City from September 6 to 8 at 23 Wall Street and in 
London from September 14 to 19 at NikeLab 1948 LDN.

The first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, 
Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab 
stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) 
and Paris (Sept. 26-30).

The full collection including all ten silhouettes will be available in November 
at NikeLab stores and select retailers worldwide.

Nike's SNEAKRS App launched in Europe

On Tueday Nike launched their new Footwear App. Extrending the Nike 
SNEAKRS desktop experience for a more fluid mobile experience, the app 
curates the best of Nike’s sneaker selection and serves as the best way to 
keep up to date with official product launch dates.

From August 18 flash drops of the Air Jordan 1 Royal and Air Jordan XI Space 
Jam, as well as cult classics like the Nike Flyknit Trainer and Air Max 97 will 
roll through the SNEAKRS App and desktop.

Sneakerness Berlin

Here some recap pictures of the Sneakerness weekend in Berlin.
Although there is less diversity at the booths each year, it is always nice to 
reunite with old friends and meet new faces from the crowd!

All pictures after the jump

Solemart Summer 2017

Here a recap of yesterday's Solemart at Haus Ungarn.
All pictures after the jump

True Originals Book

In October 2013, Marlon Knispel from Berlin contacted Ernie Beckmannand asked him if 

he wanted to contribute to his planned adidas book "True Originals". 

The book should be a homage to the good times of adidas, in which the best adidas 

models (his opinion) from 1970 to 1993 would be presented. Since Marlon is of the 

opinion that he himself is not able to write texts, he asked Ernie if he could put his 

interviews and research results in a textual form and translate it to English. 

He was interested and we went to work. The result is a book that will be released next 

September. 

In order to be able to pay the printing, Marlon needed about € 3000, which we wanted to 

collect on kickstarter. 

The goal has already been reached, but feel free to contribute. 

https://www.kickstarter.com/projec…/937238908/true-originals 

They are happy about any kind of support.... financially or by sharing the kickstarter page 

on your social media feeds...

Arunski @ Mirika

Here some impressions of Arunski's exhibition at Mirika yesterday