Tuesday, August 19, 2014

adidas Originals EQT - the best of adidas: part 1

In March 1991, adidas launched adidas Equipment — a collection of shoes 
and sportswear that covered every discipline: from running to football to 
volleyball.With new colours, a new logo and an approach to design inspired 
by Adi Dassler's original approach, the collection had a simple slogan: 
"The best of adidas."

Part 1 of Will Robson-Scott's short film — created to coincide with the 

rerelease of the cult Equipment Guidance silhouette from 1993 on 
Saturday, 23 August 2014 — visits Portland to talk to industry legend and 
adidas Equipment creative director Peter Moore.
This first part takes trips to NYC to talk EQT with Jesse Villanueva of ALIFE,

Herzogenaurach for a conversation with adidas Originals design director Paul 
Mittleman and Tokyo to meet with Shigeyuki Kunii from mita sneakers and 
Blackburn for a chat with world known adidas connoisseur and collector 
Gary Aspden.


Monday, August 18, 2014

Happy Birthday adidas

Did you know that adidas is celebrating its 65th birthday today, 18 August 
2014? On that day, 65 years ago, adidas was registered in the Herzogenaurach 
trade register.

They were off to an interesting start… Adi Dassler registered his company 
after splitting from his brother under the name of “addas” on 16 June 1948. 
The below logo of the “Ass” shoe shows a trainer with only two stripes.

















 
A year later, Adi was forced to re-name his company as a Frankfurt-based 
company called “Ada-Ada” threatened to take him to court. So Adi changed 
the name of his company, simply adding an i to the existing name – thus creating
“adidas”, by sheer conicidence. This “Spezial” race shoe from 1949 shows the 
new logo, and the shoe now has three stripes.


















Celebrate adidas' birthday and visit History Management’s birthday exhibition 
on the adidas Archive and check out some real OG stuff, like one of their first  
cataloges from 1949  








Limited Nike Air Jordan Rug

Check out this Nike Air Jordan Rug from Spilled.
There are still a few left, but hurryup, these are limited to 50

Sunday, August 17, 2014

Do The Right Thing 25 Year Anniversary: A Beats Music Experience



Thank you Mo for the inspiration

Saturday, August 16, 2014

Crep Protect

I am going on a boat trip today, so these mint adidas 
Rivalry Hi Sneakerqueen are my first pair to test  




What's yours? 


  video

Friday, August 15, 2014

Sneaktionary

Since today, Sneaktionary is officially onine! 
A dictonary for sneaker-related terms for all you sneaker-lovers, -fanatics and -heads.


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