Friday, December 4, 2020

Nike Air Jordan IV Fire Red 2020

I am actually quite content with this version.
What's your favorite; 1989, 2006 or 2020?



Tuesday, December 1, 2020

adidas x Meissen | Centuries of Expertise



adidas Originals and Meissen have come together to create a 1 of 1 art piece: 
the ZX 8000 Porcelain. 
Comprised of premium adidas leather hand-painted by Meissen, marvellously 
hand-made Meissen porcelain overlays, and weighing exactly 950 grams, this
unique creation will be auctioned by Sotheby’s in New York City from December 
7-16th, 2020. 

 The ZX8000 Porcelain will be offered in a single-lot, online-only auction which 
is open for bidding from 7 – 16 December, with an estimate of $1 to $1,000,000.
Proceeds from will sale will benefit the Brooklyn Museum to support ongoing
programs providing access to the arts for local youth. 


adidas will also release a commercially available ZX 10,000 shoe inspired by the
Meissen craftsmanship and design later this month. 














Thursday, November 26, 2020

John Clark's Adidas Pub

Some of us sneaker lovers used their corona time really creatively! 
Like John Clark who has been a keen collector of Adidas trainers for 10 years. 
“I always liked Adidas trainers as a kid but could never really afford them. As 
a child growing up in the 1980s money was always tight”. 
Now he’s got around 150 pairs of vintage kicks from the ‘70s ‘80s and ‘90s 
and his giant shoebox bar is a shrine to the brand.  It took around two weeks 
to build and seven weeks to create the iconic look. 
“I cut out the logos and individually cut out all the stripes which took ages – a 
day per stripe!” says Clark. 

But the biggest challenge was tracking down the right paint. 
Big companies like Dulux and Johnsons wouldn’t mix the right colour for a life-
sized Adidas shoe box. It was a local company Paint Master in Hazel Grove that
made the project a breakthrough design. 
“By sheer fluke Hazel Grove happens to be the headquarters of Adidas UK. 
I emailed the paint company and one of their relatives happened to work at 
Adidas and they were able to get me the actual paint colour reference.”   
Inside the Adidas shoe box Clark has built a traditional pub complete with a 
gin shelf two beer pumps Sky Sports and vintage bar furniture. 
“You can’t shut the pub at 10pm if it’s in your back garden” jokes Clark on 
pandemic curfew regulations. In the future Clark plans to add hydraulics to the
design so the lid of the box lifts up.








Friday, October 30, 2020

Adidas Originals Store Berlin re-launch

Today, after a short remodelling phase, the world’s first adidas Originals 
flagship store in Münzstraße in Berlin reopened its doors with a new look 
and feel. 
The newly developed store concept for adidas Originals is called 
THE COLLECTION. 

Inspired by the adidas archive in Herzogenaurach, the concept was 
designed with a focus on high-quality product presentation and extensive
storytelling. Mobile archive shelves allow the store to be flexibly 
redesigned at any time. 
In the adidas Originals Mitte store, the focus is on inclusivity with mixed-
gender merchandising and displaying.

Individual areas of the new store have been designed in creative 
collaboration with selected artists from Berlin, including Monja Gentschow,
yours truly. 

The new store concept is designed to give local artists, designers and 
creatives the opportunity and space to present their art and ideas in the 
form of curated exhibitions and installations in the store. 
There will also be a regular program, created in collaboration with local 
creatives, ranging from workshops to talks, as the Berlin art and design 
scene continuously offers opportunities to build on this concept.




















































Since the interior concept of the store is strongly influenced by the Adidas 
archive in Herzogenaurach, of course some vintage had to be included, too. 
I selected 9 models that have a strong root in Berlin‘s adidas history and 
are in my opinion relevant silhouettes to the city.




Thursday, April 9, 2020

Adidas Queen

I am always searching for (to me) unknown models and the 
adidas archive is the perfect place for finding special gems and 
background information. I could spend years digging through 
these shelves without ever getting bored of this infinite treasure 
trove and I dearly miss the days when it was accessible online. 
At my last visit the archive management showed me this shoe 
for personal reference; The Adidas Queen. 
A hi-top indoor training shoe for women from 1987.
What a sweet gesture! Thank you guys, you really hit the nail 
on the head.




Tuesday, April 7, 2020

A visit at the Adidas Archive

When I visited Herzogenaurach to contribute to the 50 years of 
Superstar exhibition, I of course could not stop myself from also 
saying hello to the wonderful archive team.

















I am sure it is not surprising that the Adidas archive is my favorite 

place to visit on the HQ campus and the ladies were so kind to 
put together a small selection of shoes I might like.
Here are some photos I shot in the holy halls. 
All pictures after the jump








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