Wednesday, June 27, 2012

Game On, World!

Last week I was fortunate to attend Nike's  'Game on, World' event in LA, 
take a first peek at the new Nike+ Basketball models and get pampered. 






















After a gread lunch by Gordon Ramsey with all the guests the first stop 
was at The Vault, a premium Nike retail and customization space, where 
we got a first introduction to the product.






















 


From there we walked to the LA Live square for a performance by 
Schoolboy Q  and the Nike+ Basketball Dunk Contest hosted by former 
NBA star Kenny Smith. 
I already posted a video of the winning Dunk yesterday. 
Jus Fly got the crowd going crazy and all the judges (inculding super
strict Keri Hilson) to show their highscore.










































Next stop was the historic Montalban Theatre in Hollywood




















Hosted by comedian and head writer for Saturday Night Live, Seth Meyers,
we were able to try the product first hand and compete against each other 
to the Music of DJ MOS for a chance to win the Nike+ Console Case.
























Lawrence Jackson (Defensive End for Detroit Lions) and
Sofia Boutella (an Algerian French Dancer) introduced
us to the rules














Corey testing

Fuled by Manny Pacquiao - B killed my




















Congrats to Team 4, I am waiting for a revenge.
The shoes will be released on june 29th at Niketown (Basketball &
Training) and Kickz (Basketball).
 
A great trip, with many sweet details that made it a royal experience!
Thank you Bianca and Nike

All pictures © Julia Schoierer

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