Nike has shaped and influenced pop culture, street style and fashion like no other sports brand.
Drawing inspiration from global street and subcultures, Nike has become a pioneer in sports fashion
across Europe.
Join us at Vitra Design Museum on 17 October for a talk in which we’ll explore the key factors that
transformed Nike's sporting goods into a culturally significant icon.
Three guests will offer unique perspectives on Nike's evolution into a subculture symbol.
Mischa Krewer, founder of the once largest German-language sneaker magazine »Sneakerized«
and managing director of the leading sneaker store 43einhalb, brings over two decades of
experience in the sneaker scene.
Sergio Muster, the visionary founder of »Sneakerness«, the world's leading sneaker and lifestyle
convention, will contribute his experiences and insights from the Europe-wide trainer community.
And yours truly, will share insights as a photographer, passionate collector and influential voice in the
German sneaker community.
The talk will be moderated by Marcella Hanika, assistant curator of the exhibition. The talk will be held in German.
Free admission, please register at events@design-museum.de
