The Collective

 So excited to show you all more about this wonderful project I have coming up with

@Erniepunk @Tommy_triggah and @DefyNewYork

Time to Party

In a few weeks it’s been 10 years since my first trefoil collaboration hit the shelves.

My adidas Rivalry Hi SNEAKERQUEEN was the first one to reintroduce this hightop beauty back 

into the market in 2013 and I must say I still cherish and wear my pairs (I am on number 5 now) 

like on the first day.

This is the logo I designed back then based on the OG adidas Ewing logo, as I was not allowed to 

use the original logo and wanted to keep my design as close to the real deal as possible.

Since a lot has happened in the last decade and anniversaries call for a celebration, I have been cooking up something special!

Can’t wait to show you all soon what I have been working on and share it with my worldwide sneaker family!

Nike Mac Attack on hypebeast

It's always a pleasant surprise to see my sneaker homies and one of my pictures being referenced on 

hypebeast.
Read the whole article here

Nike (Mac) Attack Retro

Most of you know, that the Nike Mac Attack has been one of my favorite models in my collection for 

a long time. Most of you also already know it is supposed to return soon named Nike Attack.

After seeing social status' 3 tear away versions and Travis Scott wearing a reverse swoosh iteration, 

I think we have been through enough emotional rollercoasters to finally get rewarded with an 

unlimited release of the Mac Attack Retro in it's OG grey colourway.

Apparently on June 23rd these are finally hitting the shelves although I have already seen some early 

access putchaes online, that got me excited for the release next week.

Also watching John at this years pickleball tournament in these was a beautiful throwback.

There's not much else to say but to quote my buddy Jumi:

"Last days of feeling a rebel. Wearing a pair of Attacks has been quite unique in the last decades 

as the only way to do so was to own the 1985-86 OGs. From now on, that exclusivity is over…"

Nike Attack

Style Code: FB8938-001

Release Date: Jun 23rd, 2023 (Friday) 

Color: Light Smoke Grey/Black-White 

Mens: $120 

Sneakerness Zürich 2023

I just returned from Zurich, where the Sneakerness took place this weekend.
I was honored to share the culture stage with my buddy Hikmet for a talk about the history 

of sneaker culture. 

A short panel talk that was hosted by Tommy, who I was so happy to speak a few sentences in 

my second mother tongue, once I realized he is hungarian. Tamás will be hosting the Sneakerness 

Budapest in November and totally got me hooked on the idea to return to my second home 

after many years.

I also was gifted a pair of perfect custom sox by the charming Mehrnaz from the female sneaker 

corner, organized by her crew - the femalesneakerheads.
Big thanks to Sergio for inviting me to Zürich.
I had a wonderful time and hope to see you all again at the next sneakers very soon!

All pictures after the jump

"AIR - Courting a Legend "

Last week I was fortunate enough to watch the press screening of "AIR - Courting a Legend ".

The biographical sports drama film directed by Ben Affleck and written by Alex Convery. 

The film stars Matt Damon (Sonny Vaccaro), Ben Affleck (Phil Knight), Jason Bateman 

(marketing legend Rob Strasser), Viola Davis (Deloris Jordan, Michael's mother, which Jordan 

insisted on for the role), Chris Messina (David Falk - Jordan's Manager) and Chris Tucker 

(Howard White, today's vice-president of the Jordan brand). 

It's plot chronicles the origin of the Air Jordan shoeline and how Nike, Inc. employee Sonny 

Vaccaro goes above and beyond to strike a business deal with rookie basketball player 

Michael Jordan, building the company into the international shoe and athletic apparel giant it 

is today.

Now for those of you who might not know, I am a cineast and huge movie addict (I watch a 

minimum of 4 movies at home and visit the cinema at least once a week).

I did not watch the film with any expectations as seeing terribly shaped retro sneakers being 

placed as OG pieces in the trailer already and was worried about that lack of details in the 

rest of the movie, but apart from the missing OG shapes and models being used, I must say 

I was pleasantly surprised!

Viola, Matt and Jason play their parts beautifully and overall the storytelling keeps a nice 

dynamic. 

The movie is filled with fun facts and background information on the brand and the exceptional 

deal it's portraying, without even showing Michael's face once; so lots of great tidbits for those 

who have not spent the past quarter century reading up on the subject.

Also I noticed the film takes inspiration from famous sneaker movies that came before, as I 

believe I saw a little snippet from the 'Just for Kicks' graphics in the opening sequence.  

In addition there are tons of nods towards what was and what was to come in the Nike universe: 

Wheaties boxes, a ton of the old Nike Posters designed by John Brown & Partners and some 

of Phil Knight's insane neon outfits are just a few of the many details I enjoyed spotting.

And for those who are checking the movie out of the sneaker bubble; it is still a very 

entertaining and informative piece about the complications of putting a price on passion 

and dedication and at the same time highlighting what an exceptional deal the Air Jordan line 

was for the athletes that followed;

A precedent for athlete's autonomy and sponsoring/testimonial contracts.

Over all some very enjoyable 118 minutes filled with fun facts and insights. 

A big thank you to André Langenfeld and Hilde Läufle from Rubi-Pr for the invitation!