Wednesday, July 26, 2023

The Collective - from Court to Concrete

I am stoked to finally show you what @Erniepunk @Tommy_triggah and @DefyNewYork and 
I have been working on for the past 2 years:

For this adidas collaboration, Ernie, Tommy, Scott and I have formed 'the Collective', 
a group of 80s lovers and collectors, to curate an exclusive release on some classics from the 
Patrick Ewing line. 

After countless hours, email and sleepless night 'the Collective' is releasing two pairs of shoes 
- an adidas Rivalry Lo 86 (yes they are a bit different to the ones you have been buying the past 
years) and a Conductor - this saturday the 29th of July 2023, worldwide in very limited numbers.












































To celebrate the occasion we planned a little pre-release event at Overkill Shop this Friday, 
so everyone is more that welcome to come by enjoy drinks, snacks and music as well as a 
small heritage exhitbion to dive into the world of 1986 on the first floor.
Also there will be some VERY special limited collectors goodies at the pre-release for the first few 
customers who purchase a pair of the pack!



























This year marks the 50th anniversary of Hip Hop and there are few basketball shoes more 
connected to the earlier days of the movement than the adidas Rivalry and Conductor. 

My love for the Rivalry is generally known and I have similarly strong feelings for it's big technical 
brother the Conductor.
So I am head over heels we got to work on both silhouettes for this collaboration and bring in 
so many different cultural influences to this project.
The inspiration behind the remake of these two models is the late 80s, when they transitioned from 
court to concrete an hence the name of the pack.































In the next few days I will tell you a bit more about all the details and easter-eggish features, 
but for now I firstly want to invite everyone who is in Berlin to join and celebrate with us!

Of course this is a much bigger group effort, than just the four of us nerding out.
So a big thank you to @adidasoriginals for investing in us, but especially to @sventheguide for your trust, 
@tduffles202 for going all in on this, @tiffanycrewsss for holding on to all those ends of the many 
ropes and to Peter Gellert for helping us tie that final knot!

And last but not least, big up to @overkillshop and @maks_mit_ks_ for helping us rolling this project 
out to you all!

Slide through the photos I shot to check out our two shoes in combination with some OG pieces from Ernie's 
and my vintage apparel and memorabilia.

Photography/CD/Set design/ styling and whatnot: yours truly @JuliaSchoiererPhotography
Styling: Caiza Andresen / @caizacaizacaiza
H&M:Monica Karsai / @monicakarsai
Models: Fahrani Empel / @favelamunk & Bernard Koomzom @bernzbazillion

Login forward to see you all!

Friday, July 21, 2023

The Collective

 So excited to show you all more about this wonderful project I have coming up with




Thursday, July 20, 2023

Time to Party

In a few weeks it’s been 10 years since my first trefoil collaboration hit the shelves.


































My adidas Rivalry Hi SNEAKERQUEEN was the first one to reintroduce this hightop beauty back 
into the market in 2013 and I must say I still cherish and wear my pairs (I am on number 5 now) 
like on the first day.
This is the logo I designed back then based on the OG adidas Ewing logo, as I was not allowed to 
use the original logo and wanted to keep my design as close to the real deal as possible.


























Since a lot has happened in the last decade and anniversaries call for a celebration, I have been 
cooking up something special!
Can’t wait to show you all soon what I have been working on and share it with my worldwide sneaker family!


Wednesday, June 21, 2023

Nike Mac Attack on hypebeast

It's always a pleasant surprise to see my sneaker homies and one of my pictures being referenced on 
hypebeast.
Read the whole article here




Thursday, June 15, 2023

Nike (Mac) Attack Retro

Most of you know, that the Nike Mac Attack has been one of my favorite models in my collection for 
a long time. Most of you also already know it is supposed to return soon named Nike Attack.



















































After seeing social status' 3 tear away versions and Travis Scott wearing a reverse swoosh iteration, 
I think we have been through enough emotional rollercoasters to finally get rewarded with an 
unlimited release of the Mac Attack Retro in it's OG grey colourway.



















































Apparently on June 23rd these are finally hitting the shelves although I have already seen some early 
access putchaes online, that got me excited for the release next week.
Also watching John at this years pickleball tournament in these was a beautiful throwback.























There's not much else to say but to quote my buddy Jumi:
"Last days of feeling a rebel. Wearing a pair of Attacks has been quite unique in the last decades 
as the only way to do so was to own the 1985-86 OGs. From now on, that exclusivity is over…"














































Nike Attack
Style Code: FB8938-001
Release Date: Jun 23rd, 2023 (Friday) 
Color: Light Smoke Grey/Black-White 
Mens: $120 



Monday, May 8, 2023

Sneakerness Zürich 2023

I just returned from Zurich, where the Sneakerness took place this weekend.
I was honored to share the culture stage with my buddy Hikmet for a talk about the history 
of sneaker culture. 
A short panel talk that was hosted by Tommy, who I was so happy to speak a few sentences in 
my second mother tongue, once I realized he is hungarian. Tamás will be hosting the Sneakerness 
Budapest in November and totally got me hooked on the idea to return to my second home 
after many years.
I also was gifted a pair of perfect custom sox by the charming Mehrnaz from the female sneaker 
corner, organized by her crew - the femalesneakerheads.
Big thanks to Sergio for inviting me to Zürich.
I had a wonderful time and hope to see you all again at the next sneakers very soon!

All pictures after the jump





























Show love