Nike Air Max Day 2022: Give Fresh Air SNKRS Live Gameshow

I spent the weekend in London to represent Berlin at the SNKRS live gameshow for Air Max day 2022.
3 Teams with 4 candidates each, battling to win a donation of 40.000,-€ for a charity of their choice.
It was an intense battle between the teams, but in the last round London completely turned the tables 

and won for their charity @caramelrockofficial !!
Nevertheless Nike will also donate a generous 30k to @afterschoolhustle and Team Amsterdam’s 

@favelastreet which is all we where fighting for!
Big up to the winners and team Amsterdam for being such great opponents and wonderful company. 
Thank you also to @jakobmerten @joana.jordan @merelana @tantoomuch and Sonja for making us all shine!
And last but never the least thank you to my @goerl_scout for all her picture assistance and the good time.

Are are some impressions; all pictures as usual after the jump 

Team London:

Ja'e @hausofjae

Steph @stephanieht

Sam @lleumass

Slawn @olaoluslawn

Team Amsterdam:

Eben @ebenbadu

Veronica @veronica_vanh

Max @maxbijsterbosch_

Hafsiya @hafsiyamoussa

Team Berlin:

Aisha @aisha.vibes

Chris @c_danforth

Julia @sneakerqueen

Sascha @Sashhates

Happy 30th Anniversary Nike Air Max Pack!

I posted a video, which was only in german, so here are some things I am 
talking about in my last post.
The story of the Air Max 1 can’t be told without mentioning it’s designer 
Tinker Hatfield. Tinker studied at the University of Oregon, where he met 
Bill Bowerman, one of the founders of Nike. 

1981 he started working for Nike, but was originally designing displays and 
corporate building for the brand's Campus in Oregon. 
When Reebok hits the nerve of the aerobics trend with the release of the 
Freestyle, they suddenly surpass Nike in size. Nike is trying to upgrade their 
design and marketing department, so that Tinker Hatfield gets re-assigned 
to footwear design through a design contest in 1985. 
Within a short period time he becomes the lead designer an one of the first 
projects he is involved with is the Nike Air Max 1, which is released together 
with other models as the Air Max pack. 

The pack consisted of the Nike Air Trainer 1, which was made famous by 
tennis legend John McEnroe, the Nike Safari and the Nike Air Sock as well 
as the Nike Air Revolution, which was equipped, like the Air Max 1, with a 
visible Air bubble.

Until today the model has been a popular canvas for numerous 
collaborations.The colour and the shape of the Nike Air Max 1 has constantly 
changed slightly over the past three decades.

For it’s 30th anniversary, Nike showed some love for OG details and released 
an anniversary pack. Even the box is inspired by the original design and these 
booklets also used to be an accessory to every model sold.
The brand gives special attention to colour, shape and materials to keep these 
details as close to the original as possible.
In my oppinion, going in the right direction is already a success!

Today is Nike Air Max Day

Here a little history on the Nike Air Max 1, produced for and by Noizz
(only in german, sorry. I hope I can add english subtitles soon)

Nike's New Old Boxes

A vintage vs. retro about boxes...

Not quite the same colour as the OG boxes, but close enough I guess.

A Day with Noizz

Whenever there's a chance to work in sweatpants, I'll take it! 
This is me presenting the new Air Max 1 OG at the Noizz Studio, preparing 
for Air Max day 2017

Happy Air Max Day

Morgen ist Air Max Day

Um Euch schonmal in Stimmung zu bringen, gibt es ein Filmchen zum Thema
Luft und Liebe. In “Masters of Air, Vol. 1” portraitiert Nike, Air Max Obsessionen 
aus aller Welt



Zur Feier des Tages bietet Nike morgen zusätzlich verschiedene Services in Berlin 
an:

Kostenloser Fahrservice mit Uber
Am Tag des Air Max Days bieten Nike Sportswear und der Fahrdienstvermittler 
Uber allen Air Max Trägern einen kostenlosen Limousinenservice im Stadtgebiet 
von Berlin an. Zwischen 10 und 20 Uhr können über die Uber-App Freifahrten in 
der Stadt oder auf Wunsch zum Nike Store Berlin, Tauentzienstraße 9-12, bestellt 
werden. 
Zusätzlich gibt es innerhalb der Uber-App eine tolle Air Max Day Verlosung. 

Sneaker Cleaning mit Jason Markk & Lace Tips Customization
Bei einer Sneaker Cleaning Session im Nike Store Berlin können Air Max Modelle 
zum Glänzen gebracht werden. Zudem könnt Ihr Euch noch bis zum Air Max 
Day neue Laces oder personalisierten Schmuck für Eure Nike Sneaker im Nike 
Store Berlin sichern. 
Eine Anmeldung ist unter folgendem Link möglich: Nike.com/Berlin

Air Max Vote Back
Noch bis zum 26. März um 00:00 Uhr können Air Max Liebhaber ihren persönlichen
Favoriten aus der Air Max 100 Selection wählen. 
Das Gewinnermodell feiert seinen Re-Release am Air Max Day 2017. 
Eine Abstimmung ist unter folgendem Link möglich: Nike.com/Airmax

Noch mehr Air Max Wahnsinn hier

Air Max Day 2015

Today Nike celebrates 28 years of Air Max. 
For this special occasion, I was asked to create a NikeiD Air Max 1.
Here's the result; a springtime-in-the-concrete-jungle colorway.
Post your special Air Max tagged #airmaxday and show off some heat!

Nike Air Max Day

Today 27 years ago the Nike Air Max 1, with Tinker Hatfield's revolutionary 
design of the visible air bubble, was first released to the public.
Celebrate the iconic shoe, by posting a picture of you in your favorite Air 
Max on instagram or Twitter using the Hashtag #AIRMAX
To tip things off, here are my current favorite 27 pairs:

More shots on my Instagram

Tomorrow is Nike Air Max Day

Nike has declared next wednesday 'Air Max Day'. Celebrate the birth 
of an icon on 26th March 2014, by posting a picture of you in your 
favorite Air Max on Instagram or Twitter with the Hashtags 
 #AIRMAX .
Since it is hopeless to decide for only one, I picked my current 27 
favorite Air Max 1's, marking the 27th anniversary of the legendary 
shoe. Here's a first peek.
Battle my selection and show your love, for this classic tomorrow.

 









Wednesday 26th March the Nike Air Max 1 Premium QS 'Air Max Day' 
will be launched online, priced at £115.