Monday, July 31, 2023

The Collective - Court to Concrete Pre-Release at Overkill Shop Berlin

Last Friday Ernie, Tommy and I had the pleasure of celebrating an exclusive pre-release of 
our adidas collaboration at the Overkill Shop in Berlin.

The Store is right around the corner from where I lived for the past 20 years, so I prepared a 
little heritage exhibition with some pieces from Ernie's and my archive.

The event was a full success and I am so very grateful for the amazing turn-up!

There was a great mix of people, so many smiles my cheeks hurt the next day and Overkill was 
a super host by providing us with drinks, snacks, "Collective" branded ice-pops and a very special 
shirt and dust bag for the first few customers.

Thank you for everyone who came by and celebrated with us! 

Wednesday, July 26, 2023

The Collective - from Court to Concrete

I am stoked to finally show you what @Erniepunk @Tommy_triggah and @DefyNewYork and 
I have been working on for the past 2 years:

For this adidas collaboration, Ernie, Tommy, Scott and I have formed 'the Collective', 
a group of 80s lovers and collectors, to curate an exclusive release on some classics from the 
Patrick Ewing line. 

After countless hours, email and sleepless night 'the Collective' is releasing two pairs of shoes 
- an adidas Rivalry Lo 86 (yes they are a bit different to the ones you have been buying the past 
years) and a Conductor - this saturday the 29th of July 2023, worldwide in very limited numbers.

To celebrate the occasion we planned a little pre-release event at Overkill Shop this Friday, 
so everyone is more that welcome to come by enjoy drinks, snacks and music as well as a 
small heritage exhitbion to dive into the world of 1986 on the first floor.
Also there will be some VERY special limited collectors goodies at the pre-release for the first few 
customers who purchase a pair of the pack!

This year marks the 50th anniversary of Hip Hop and there are few basketball shoes more 
connected to the earlier days of the movement than the adidas Rivalry and Conductor. 

My love for the Rivalry is generally known and I have similarly strong feelings for it's big technical 
brother the Conductor.
So I am head over heels we got to work on both silhouettes for this collaboration and bring in 
so many different cultural influences to this project.
The inspiration behind the remake of these two models is the late 80s, when they transitioned from 
court to concrete an hence the name of the pack.

In the next few days I will tell you a bit more about all the details and easter-eggish features, 
but for now I firstly want to invite everyone who is in Berlin to join and celebrate with us!

Of course this is a much bigger group effort, than just the four of us nerding out.
So a big thank you to @adidasoriginals for investing in us, but especially to @sventheguide for your trust, 
@tduffles202 for going all in on this, @tiffanycrewsss for holding on to all those ends of the many 
ropes and to Peter Gellert for helping us tie that final knot!

And last but not least, big up to @overkillshop and @maks_mit_ks_ for helping us rolling this project 
out to you all!

Slide through the photos I shot to check out our two shoes in combination with some OG pieces from Ernie's 
and my vintage apparel and memorabilia.

Photography/CD/Set design/ styling and whatnot: yours truly @JuliaSchoiererPhotography
Styling: Caiza Andresen / @caizacaizacaiza
H&M:Monica Karsai / @monicakarsai
Models: Fahrani Empel / @favelamunk & Bernard Koomzom @bernzbazillion

Login forward to see you all!

Friday, July 21, 2023

The Collective

 So excited to show you all more about this wonderful project I have coming up with

Thursday, July 20, 2023

Time to Party

In a few weeks it’s been 10 years since my first trefoil collaboration hit the shelves.

My adidas Rivalry Hi SNEAKERQUEEN was the first one to reintroduce this hightop beauty back 
into the market in 2013 and I must say I still cherish and wear my pairs (I am on number 5 now) 
like on the first day.
This is the logo I designed back then based on the OG adidas Ewing logo, as I was not allowed to 
use the original logo and wanted to keep my design as close to the real deal as possible.

Since a lot has happened in the last decade and anniversaries call for a celebration, I have been 
cooking up something special!
Can’t wait to show you all soon what I have been working on and share it with my worldwide sneaker family!

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