Sunday, March 26, 2017
Happy 30th Anniversary Nike Air Max Pack!
I posted a video, which was only in german, so here are some things I am
talking about in my last post.
The story of the Air Max 1 can’t be told without mentioning it’s designer
Tinker Hatfield. Tinker studied at the University of Oregon, where he met
Bill Bowerman, one of the founders of Nike.
1981 he started working for Nike, but was originally designing displays and
corporate building for the brand's Campus in Oregon.
When Reebok hits the nerve of the aerobics trend with the release of the
Freestyle, they suddenly surpass Nike in size. Nike is trying to upgrade their
design and marketing department, so that Tinker Hatfield gets re-assigned
to footwear design through a design contest in 1985.
Within a short period time he becomes the lead designer an one of the first
projects he is involved with is the Nike Air Max 1, which is released together
with other models as the Air Max pack.
The pack consisted of the Nike Air Trainer 1, which was made famous by
tennis legend John McEnroe, the Nike Safari and the Nike Air Sock as well
as the Nike Air Revolution, which was equipped, like the Air Max 1, with a
visible Air bubble.
Until today the model has been a popular canvas for numerous
collaborations.The colour and the shape of the Nike Air Max 1 has constantly
changed slightly over the past three decades.
For it’s 30th anniversary, Nike showed some love for OG details and released
an anniversary pack. Even the box is inspired by the original design and these
booklets also used to be an accessory to every model sold.
The brand gives special attention to colour, shape and materials to keep these
details as close to the original as possible.
In my oppinion, going in the right direction is already a success!
talking about in my last post.
The story of the Air Max 1 can’t be told without mentioning it’s designer
Tinker Hatfield. Tinker studied at the University of Oregon, where he met
Bill Bowerman, one of the founders of Nike.
1981 he started working for Nike, but was originally designing displays and
corporate building for the brand's Campus in Oregon.
When Reebok hits the nerve of the aerobics trend with the release of the
Freestyle, they suddenly surpass Nike in size. Nike is trying to upgrade their
design and marketing department, so that Tinker Hatfield gets re-assigned
to footwear design through a design contest in 1985.
Within a short period time he becomes the lead designer an one of the first
projects he is involved with is the Nike Air Max 1, which is released together
with other models as the Air Max pack.
The pack consisted of the Nike Air Trainer 1, which was made famous by
tennis legend John McEnroe, the Nike Safari and the Nike Air Sock as well
as the Nike Air Revolution, which was equipped, like the Air Max 1, with a
visible Air bubble.
Until today the model has been a popular canvas for numerous
collaborations.The colour and the shape of the Nike Air Max 1 has constantly
changed slightly over the past three decades.
For it’s 30th anniversary, Nike showed some love for OG details and released
an anniversary pack. Even the box is inspired by the original design and these
booklets also used to be an accessory to every model sold.
The brand gives special attention to colour, shape and materials to keep these
details as close to the original as possible.
In my oppinion, going in the right direction is already a success!
Today is Nike Air Max Day
Here a little history on the Nike Air Max 1, produced for and by Noizz
(only in german, sorry. I hope I can add english subtitles soon)
(only in german, sorry. I hope I can add english subtitles soon)
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