Monday, August 21, 2017

The Ten

Virgil Abloh and Nike announced their new design project “The Ten
The 10 shoes were divided into two themes. The first, “REVEALING,” was 
designed to look accessible: hand-cut, open-source and reconstructed. 
It includes the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air 
VaporMax and Nike Blazer Mid. 
The second, “GHOSTING,” was designed with translucent uppers to further 
the idea of revealing and unite the second set of silhouettes through common 
It includes the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 
Low, Nike React Hyperdunk 2017 and Nike Air Max 97.

In one gesture, I wanted to underscore how the design system and 
manufacturing of Nike are so perfect,” says Abloh. “By combining these 
shoes with design that amplifies their ‘handmade’ quality, we’re 
intensifying the human element and expanding the emotional connection of 
these 10 icons.”

Nike will host “Nike Off Campus” events in New York City and London to 
celebrate The Ten through presentations of the full collection and 
exchanges about the ideas that inspired it. "Nike Off Campus" will take 
place in New York City from September 6 to 8 at 23 Wall Street and in 
London from September 14 to 19 at NikeLab 1948 LDN.

The first five icons of The Ten — the Air Jordan I, Nike Blazer, Nike Air Presto, 
Nike Air Max 90 and Nike Air VaporMax — will be pre-released at NikeLab 
stores in New York City (Sept. 9-13), London (Sept. 18-22), Milan (Sept. 21-25) 
and Paris (Sept. 26-30).

The full collection including all ten silhouettes will be available in November 
at NikeLab stores and select retailers worldwide.

Saturday, August 12, 2017

Nike's SNEAKRS App launched in Europe

On Tueday Nike launched their new Footwear App. Extrending the Nike 
SNEAKRS desktop experience for a more fluid mobile experience, the app 
curates the best of Nike’s sneaker selection and serves as the best way to 
keep up to date with official product launch dates.

From August 18 flash drops of the Air Jordan 1 Royal and Air Jordan XI Space 
Jam, as well as cult classics like the Nike Flyknit Trainer and Air Max 97 will 
roll through the SNEAKRS App and desktop.

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