Tuesday, August 19, 2014

adidas Originals EQT - the best of adidas: part 1

In March 1991, adidas launched adidas Equipment — a collection of shoes 
and sportswear that covered every discipline: from running to football to 
volleyball.With new colours, a new logo and an approach to design inspired 
by Adi Dassler's original approach, the collection had a simple slogan: 
"The best of adidas."

Part 1 of Will Robson-Scott's short film — created to coincide with the 

rerelease of the cult Equipment Guidance silhouette from 1993 on 
Saturday, 23 August 2014 — visits Portland to talk to industry legend and 
adidas Equipment creative director Peter Moore.
This first part takes trips to NYC to talk EQT with Jesse Villanueva of ALIFE,

Herzogenaurach for a conversation with adidas Originals design director Paul 
Mittleman and Tokyo to meet with Shigeyuki Kunii from mita sneakers and 
Blackburn for a chat with world known adidas connoisseur and collector 
Gary Aspden.

Show love