It's been 2 weeks since our Court to Concrete pack has released and I wanted to show you
some of the details on the pack, that I really love:
This whole collection is supposed to be a reflection of the swagger found on the greatest
catwalks of New York: Madison Square Garden (the 'Court' part is represented with our
Conductor) and the subway (the 'Concrete' part is represented on the Rivalry model).
Both models come with a New York style subway token hanger to represent that.
Whether on stage, on court, at the sidelines or in the crowd, we wanted to nod towards MSG
as a temple of sports, music and style with some details:
So we chose a game ticket of the New York Knicks playing at MSG that we found printed in
the adidas New Arrivals US catalog of Fall 1987 and used it for a paper-like tongue label.
Also the choice of exotic materials (the faux snakeskin on the accents of the Rivalry 86 Lo and the
collar of the Conductor) is a homage to the flamboyant looks on and off the stage.
Of course Patrick Ewing and his signature line were the most important reference and we thought a lot
about how to honor his impact.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR63pT0L28tBPQT59MQaOnMMPArpAFm3wQGlqpz-hNNZQiINxebkqE5dQiEUk7w7D_RS9uWyvt1FxNY3m7RWp4QQ2Jg5Leuapw7BAQ-IeevTQgRsENIH3DyqMhBxe-E_4Rp8PbLEUXggAJnpBAyivy0SpNMBxjICs6HCOeau-TWvqGF2Uo-tTPgHaNLiSM/w631-h948/-6529_JuliaSchoierer_paper.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8SIhtQ8x0RxwkYJ-_9Napq0stgeR649RH1scY4U1AsuFKFD3qYAp1abbs8vv0w4Sx8UAeuP0pMVcwr1aHWN10H-7-tOefzQvLgF44w6k1LdWAo9ia_v_QrCOY1cZ29VDGkdpAngzV3tvw4S6FunsTJ_ymMvZaxxji7kWmg0m843R0DBu6cx5EpHVRkOK8/w623-h539/-OGPapier.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiRiZ3B2nTiA2zSa_hc-tEDM-bELkIXFhMCQmP1qmF85fCa3t9wiI1NafuRvmd4oJFVg-2o0rCOuiEOnyFxubmt1JJdyqYqVYK_WXi3wgbu4msWF1qa9KM5NHhSUd-O3c5jknchN_yO2EfYg671md_9tYZTGNvlieSUkhTRhIEMApfLe0MnzTv7bYoo8kb/w632-h421/6532_JuliaSchoierer.jpg)
The tissue paper is reminiscent of the original tissue paper that was designed for the adidas Ewing
collection back in the late 80s and I spent quite a few evenings drawing for it.
Since we were not allowed to use his name we decided to ad a little easter egg:
Hidden beneath the tongue label you will find Pat's old signature slogan 'UNSTOPPABLE' stitched into the tongue.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIf1hl2uxB38kEiO0ubN1sg4KbPDx4isTS7wFa-7uiT_FsdNwJ8zeY3R8PQCJ4uCwEY61PqnP8il820_W6Lx7MhtH8PnMe45L6-4isbru2W8mhkrzqH9xqp1vZXCOhe816HZVkXLOjfxu4yTPO-_tvk0cggQT0DKBVjS851zoICUjGChnKGksNiIMOVb6L/w632-h843/-6528_JuliaSchoierer_UNSTOPPABLE.jpg)
We also put a lot of work into re-writing the original booklet that comes with every shoe to
give you a more personal experience, when purchasing these.
You should take a peek and check the details ;)
Hope you enjoy this little insight into all the efforts we put into these pairs!