Tuesday, April 20, 2021

Last Chance…

 …to get a pair of the Adidas ZX8000 x Union (GZ7974) via the Adidas app

Since I was the set photographer for the filming of the video, I got my own little clip.

Here are also some BTS pictures of the production days

Sunday, April 18, 2021

Adidas x 1. FC Union

Here's another production with Adidas, where I worked infront and behind the camera:
The Adidas ZX 8000 FC Union
A shoe that celebrates the 1. FC Union 
Berlin soccer club and the tradition this model 
shares with the soccer fan scene.
One of the driving forces for the realization of this shoe is Liquit Walker, who is as much a 
fan of the ZX, as he is of FC Union Berlin. 
For the family & friends edition iron lace jewels where forged in a small old smithy in Berlin 
I will post some detailed shoe and making of pictures from our production days next week. 

The Adidas ZX 8000 FC Union is limited to 1966 pairs (a nod towards the founding year of the 
club) and can be exclusively purchased through the Adidas App for 125,55€. One can 
participate at the raffle until the 20th of April, release is the 21st.

Directed, Produced and Edited: @anthonymolina 
Producer: Julia Groll @diejulesgroll 
Agency: Zentralrat Mitte @zentralrat_mitte 

DP:Viktor Schanz @viktorschanz 
AC: Belek Wunderlich  @belekwu 
2nd Unit: Jonathan Lichtenberg @jonathan.lichtenberg 
2nd Unit: Chris Schwarz @chrisschwarz 
Animation: Pfadfinderei @pfadfinderei_berlin 
Music composer: Tom Körbler @tom.koerbler 
Editor: Jonathan Lichtenberg, Bruno Jubin  @bruno.jubin , Julia Groll 

Hair & Make-up: Tina Fischbach @tinafischbach_makeupartist 
Assistant H&M: Bianca Bauer @bia.ncabauer 
Styling: Nada Carls @na_na_naduschka & Julia Groll 
Set photography: Julia Schoierer @juliaschoiererphotography 

Josephine Bonsu  @josibonsu
Elisa Schindler 
Paula Kunkel @paula_kunkel 
Mike Busse @liquitwalker 
Ali H. @ali.h.juno 
Teesy @teesytones 
Ali Hammoud 
Julia Schoierer @juliaschoiererphotography 
Max Kruse @max.kruse10 
Dr. Motte @dr_motte 
Grischa Pröml @grischaproemel 
Finch Asozial @finch_offiziell 
Valentina Maceri @valentinamaceri 
Christian Arbeit @christian_arbeit 

Laura Mühlenmeier @lauramueh
Caecilia Geismann @cillbo 
Hendrik Dargel 
Ronja Hoever @ronja_hoever 
Emilia Gammon @emiliagmn_ 
Matteo Grunert @gruni_bert 
Marten Sieg  @mrtn.x 

Covid-Testing: Blauer Stern Rettungsservice GmbH

Monday, April 12, 2021

CryptoKicks - the future is here

Nike holds patent for blockchain-based sneakers called ‘CryptoKicks’

The US Patent Office has issued sportswear brand Nike‘s patent
for its blockchain-compatible sneakers dubbed “CrpytoKicks.”
The patent outlines a system whereby blockchain can be used to attach
cryptographically secured digital assets to a physical product, in this 
case a sports shoe.

Tuesday, April 6, 2021

Adidas Home of Culture

Another recent project I have been involved with behind and infront of the camera was this 
campaign my friend Mel thought up with Mr. Bianco about my home turf.
Star of the clip is the beautiful Steph, who's just a total pro infront of the camera.
For the film I took part as a sneaker advisor, talking about one of my favorite Adidas models, 
the Rivalry. 
I also got the chance to shoot some 'Kiez' pictures around my home for the print campaign, 
that promotes Steph and the campaign in Snipes Store in Germany, Austria and Switzerland.
Always a pleasure to work with the three stripes!

Monday, April 5, 2021

Snipes x adidas Share Her Power

Since I joined this project very spontaneously, I did not have to wait for too long to show you 
what I've recently worked on as a creative director.
A project about young women and their superpowers.
Here's a first peek at the 'Share Her Power' campaign for Snipes x Adidas with this great team:
Rebecca, Bene, mgvideox, Leeroy, Jana, Baetrix, Ana, trvnnng
Photography: Robin Wemmers
Videography: Hanke Brothers
H&M: Shani, Martina, Alexia

and these 3 superstars: Laura, Huda and Julia-Sarah

Wednesday, February 24, 2021

Even IG Times made it to Sotheby's

Not a bad price for the whole set actually

David Schmidlapp founded the IGTimes in 1984, making it the first magazine devoted to 
aerosol art and culture. Schmidlapp first approached the project as an outsider, but soon 
became a collaborator with the various artists of the movement. 

In 1986, he teamed up with with legendary "writer" and Hip Hop pioneer Phase 2 (starting
with volume 8), with circulation growing from 2000 to 5000. In 1998, two years after
production ended, an edition of 100 complete sets were issued, or which this is number 2.
David Schmidlapp has been a New York City photography-based artist for the past five decades. 
Photography has been the binding thread for all his artistic endeavors, which have included 
projection, installation, photomontage, filmmaking, publishing and performance.

The IGTimes archive, consisting of thousands of pre-digital artifacts, was acquired Cornell 
University's Library to become part of their Hip Hop collection.
Complete sets have also been acquired by institutions such as MoMA, Getty, Stanford and Yale 
Via Sotheby's

Monday, February 15, 2021

The Collection at the Adidas Originals Store Berlin Pt II

Here's part II of my selection for the Adidas originals Store's reopening after an 
intense remodeling.
So the fact that I chose these models, probably comes to no surprise for many.
These three definitely represented the American influence on Berlin fashion. Because 
Basketball was not the most popular sport in the city and sport shoes where just 
becoming a fashion statement, if you wore one of the following models in the 80s or 
90s in Berlin, you had some sort of connection to the states. 
Either you lived in the American sector, went to an American school, had American 
relatives or just watched this crazy rap video on MTV and had a good connection to 
someone at PX.

One pair is pretty special in this trio. 
Not only because it is not mine, but mainly because it belongs to my older sister Laura 
and it is the very same pair, that fueled my love for sneaker in my teenage years, when 
she rocked these.
That baby blue Adidas Forum hi and more infos after the jump

Monday, February 8, 2021

The Collection at the Adidas Originals Store Berlin Pt I

In the past 3 month I exhibited 9 pairs of Adidas shoes from my archive, that represent 
certain scenes or specific aspects of sneaker culture in Berlin before the year 2000. 
Since I was asked for my personal selection, I decided to allow myself a subjective view 
and chose the sneakers I grew up around. 
Whether they were worn by my gym teacher in grade school, or on the court at the Yaam 
in the summer.

These models might not be the most famous (although there are of course some classic 
burners in the mix) or flamboyant models, but they do deserve a certain shine, as they 
have been part of every person that grew up in Berlin at some point or another.
I'd even go as far as to state; Every Berliner (and I men that in a sense of: every person 
born and/or raised in Berlin) owned at least one of these pairs or had a pair in the family 
shoe closed at some point.

Like I mentioned in an earlier post, all of the shoes I selected where reinterpreted in 
ceramic by Sebastian Haslauer and are exhibited in the store window.
I decided to give you a little insight into my working process, how this selection came
I will upload these in 3 parts, to keep the posts shorter, as there is so much to tell 
about this project.

When I made my selection, I wanted to cover as many scenes and facets of Berlin as
possible. For my presentation I jotted down subcultures and personal experiences I 
thought were relevant. Adidas liked my remarks, so they asked me to add these infos
to the display. They produced some cards to go with the shoes and we placed them next 
to the archive boxes.

Thursday, January 21, 2021

Adidas Forum 84 Hi Blue - FY7793

Well done originals!
A beautifully executed retro with great materials. 
I can't wait to rock them soon (once the muddy weather is over)

more pictures after the jump

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