Sunday, April 20, 2014

Sunday Goodie: 1991 Adidas Equipment Catalog

Former Nike marketing chief Rob Strasser introduced Adidas Equipment 
to the world in 1991, a move to help generate more sales through a 
difficult period for the company. Equipment featured the best of Adidas, 
everything that is essential and noting that is not. The original Equipment 
included Torsion running, tennis, basketball, squash, volleyball, Training 
& Adventure.  

Filled with the entire line of first Adidas essential equipment footwear. 
Includes the Adi Dassler story, photos of the Equipment shoes along with 
a product description, tech info, marketing plans, etc. Everything is 
written out in three languages (English, German and French) for the 
global markets.


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