One of my favourite ideas for my F&F Conductor is the orange heel flex zone.
As a reference to the high-tech performance sports shoe the model debuted as, I assigned this little piece the texture and colour of a basketball.Still can’t believe nobody ever thought of doing that, but I really love it.
Another detail is the two slogans I put on the inside of the tongue:
‚Don’t believe the hype‘ the famous public enemy song starts with „caught you lookin’ for the same thing
It’s a new thing, check out this I bring’
and is not only a great poetic introduction to my pair, but the slogan has been part of my communication for a long time when it come to talking about my passion for sneakers. Because I don’t see sneakers as an investment and I certainly have little interest in shoes because of their common hype.
Vintage VS retro represents my way of looking at today’s sneaker industry, the mass productions, the created hype and at all the remakes aka retros of sneakers. It is a hashtag I use on my social media to show how seldomly these releases live up to the originals and the sentimental value, the digging and networking for knowledge that I associated with collecting vintage in contrast to sneaker trend consumption.
