Monday, October 28, 2013

Adidas Collectors Project Release @ No74 Berlin

On Saturday, October 26th, I unveiled my contribution to the collectors 
project with my re-design of the Rivalry Hi. Guests enjoyed fresh bagels 
and smoothies while checking out the new creations at No74 Berlin.
Also on view were some production photos documenting the inner halls of 
the adidas archives and the Scheinfeld factory, as well as the production 
samples displaying the design process of the Rivalry Hi.

Thanks you adidas, for letting me be part of this great project, family, 
friends and everybody who came around to show love, as well as Heaberlein 
& Maurer, No74, MaisonMallon, Quote and Vitamin Water for the 
organisation and support!

Make sure you stop by until the end of the week to check out the designs 
from the Collectors Pack including the Bahmas 1981 by Ralf Tiittanen, the 
ZX550 by Robert Brooks, the Pro Model 80s by Operator Emz, and the 
Country OG by Mr.Magara at 
No74 Berlin
Torstraße 74
10119 Berlin

12.00am – 8.00pm

More pictures after the jump

Sunday, October 27, 2013


Saturday, October 26, 2013

When the curtain falls

Today's the day! Come by for a coffe and a bagel, have a peek behind 
the scenes of the collectors project and check out the collection
12 o'clock @No74 Berlin
Torstr. 74

Friday, October 25, 2013

The Collectors Project - Herzo Recap pt.I

For the collectors project Mr. Magara, Operator Emz, Ralf '10Ari' 
Tiittanen, Robert 'Brooksy' and myself got invided to some days in 
Herzogenaurach, to check out the archive, the sample factory in 
Scheinfeld and to get a first impression of the chances and choices 
for our shoe. 
To get you in the right mood for he release tomorrow, here is a 
bunch of pictures from this lovely trip. Enjoy!
More pictures after the jump, part II coming soon.

Wednesday, October 23, 2013

Eastpak SS14

Last week I spent 2 days in Madrid with the Eastpak-Crew for press days. 
The showroom was prepared with love and decorated with prints of 
Charlie Engman's SS14 collection pictures. 
Thanks for the lovely time Eastpak!
It was great to see some dear faces again and enjoy the last warm 
sunbeams of the year.
More pictures after the jump

Tuesday, October 22, 2013


My Adidas Rivalry Hi SNEAKERQUEEN is releasing this Saturday, the 26th @ No74 Berlin,
No6 London, SneakersnStuff Stockholm, A1 Clothing Tokyo and reed space NY
50 pairs worldwide

Friday, October 18, 2013

Some of my favorite Sneakers

adidas Rivalry High

adidas Quirina

adidas Status 1 High


See more on adidas' tublr

Tuesday, October 15, 2013

The Collectors

Last week I teased about a beautiful project, I have been working on with adidas 
in the past year.
Germany's leading footwear company invited 5 collectors to the archive and HQ 
in Herzogenaurach to design their own shoe! What an offer!
Meeting OCD-heads like me, taking a peek into the archive, doing a tour through 
Adi Dassler's home, visiting the prototype-factory in Scheinfeld and as my 
personal highlight, meeting Jacque Chassaing (the designer of most of my favorite 
adidas models) are just some of the great memories that adidas created for us in

It was an extraordinary experience and I feel honored to have participated, 
along with these serious adidas enthusiasts. 
After the jump you can look at the five short, but beautiful films about us 
collectors, created by U-DOX. 
More infos at adidas originals within this week

Monday, October 14, 2013

Nike Air Max 1 “The Monotones”

No release date yet

Sunday, October 13, 2013

Saturday, October 12, 2013

Mark McNairy

...made a whole new collection for adidas. My favortite, the white and purple
McNasty, looked amazing when I held it in my hands last BBB! 
Great work Mark! I can hardly wait for these to release!

Friday, October 11, 2013


The Beastin x Cazal "163 BEAST" Project

Wednesday, October 9, 2013

Tuesday, October 8, 2013

Save the Date

Monday, October 7, 2013

The Collectors Project

adidas Collectors Project

The adidas Collectors Project brought five of the world's most dedicated and knowledgeable three stripe 

collectors together at adidas global HQ in Herzogenaurach.

Visiting Adi Dassler's home, the Scheinfeld 
 prototyping facility and the legendary archive, they exchanged knowledge and stories with the adidas 
History and Archive teams, as well as the Originals design team.

Five collectors – residing in the UK, US, Japan, Germany and Finland - were invited to participate, each 
bringing their own approach, understanding and cultural context to the project.

Ralf Tiittanen's unrivalled catalogue collection, Robert Brooks’ deep passion for technical runners of the 

‘80s and ‘90s and Mr Magara’s broad understanding of vintage Americana all informed the project. 
Operator Emz and Sneakerqueen also brought two different viewpoints on adidas’ storied role in New York 
hip-hop culture; one experienced firsthand in the Bronx and one admired from afar in Berlin.

In return for sharing their knowledge with adidas and allowing us to document their own personal archives, 
each collector was given the opportunity to rework their favourite archive model for an extremely limited 
Put together in collaboration with the Originals design team, the resulting pack has been produced in 

premium materials, whilst paying great respect to the original silhouettes.

Dropping on October 26th, the pack will available in pop-up exhibitions being installed in five retail 

destinations, soon to be announced.


A beautiful adidas project together with 10Ari, DJ EMZ, BrooksyBrooks and Mr. Magara
Releasing Oct 26th, 2013

Sunday, October 6, 2013


…for things in the making

Saturday, October 5, 2013

Friday, October 4, 2013

Show love