Monday, October 7, 2013

The Collectors Project

adidas Collectors Project

The adidas Collectors Project brought five of the world's most dedicated and knowledgeable three stripe 

collectors together at adidas global HQ in Herzogenaurach.

Visiting Adi Dassler's home, the Scheinfeld 
 prototyping facility and the legendary archive, they exchanged knowledge and stories with the adidas 
History and Archive teams, as well as the Originals design team.

Five collectors – residing in the UK, US, Japan, Germany and Finland - were invited to participate, each 
bringing their own approach, understanding and cultural context to the project.

Ralf Tiittanen's unrivalled catalogue collection, Robert Brooks’ deep passion for technical runners of the 

‘80s and ‘90s and Mr Magara’s broad understanding of vintage Americana all informed the project. 
Operator Emz and Sneakerqueen also brought two different viewpoints on adidas’ storied role in New York 
hip-hop culture; one experienced firsthand in the Bronx and one admired from afar in Berlin.

In return for sharing their knowledge with adidas and allowing us to document their own personal archives, 
each collector was given the opportunity to rework their favourite archive model for an extremely limited 
Put together in collaboration with the Originals design team, the resulting pack has been produced in 

premium materials, whilst paying great respect to the original silhouettes.

Dropping on October 26th, the pack will available in pop-up exhibitions being installed in five retail 

destinations, soon to be announced.


A beautiful adidas project together with 10Ari, DJ EMZ, BrooksyBrooks and Mr. Magara
Releasing Oct 26th, 2013

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