Friday, July 31, 2009

Graff in Oakland

Here a picture my friend Mark sent me a few days ago.

Nice one!

Thursday, July 30, 2009

Just in...

Need a size US10,5? Lemme know

© Julia Schoierer

Retro Cazal 951

Vintage eyewear purveyors Cazal offer a new pair of their popular
951 sunglasses in collaboration with
streetwear label TI$A.
Aside from the new colorway, the shades are paired with a special
TI$A belt for added security and style. Although retailing for
(Approx. $714 USD!!!), they are already sold out at choiceisyours

I am surprised people where so after these retroes, when one can
have the real deal for half the price?!
...Then again, the coulour is trendy right?

Time is running

For old times sake here some catalog picutres that are always nice to look at.

And one of my faves:

Fall/Winter 2009

Bring it on please!
I can´t wait

Pictures via Hypebeast

Tuesday, July 28, 2009

Like a velvet glove cast in iron

I'm of legal age for whiskey, voting and loving. Now the next election is two
years away, and my love life ain't getting much better, so how about some
of that one-hundred-percent!

Sunday, July 26, 2009


I am a passionate woman and a perfectionist. With everything I do,
it´s either all or nothing.
This doesn´t only mean sticking to my descitions with total
commitment, but also questioning my methods, execution and
myself. When it comes to style this means knowing it´s history and
being aware of the facts that it´s about details and subtleness.
This is why one should appreciate an original for it´s design, it´s
origin in the fine arts, social and historical context. The
interrelations of the cited above justify a product like the
Converse Chuck Tailor or a Cazal 607 to gain cult status.

Overdoing it like a russian nouveau riche or a hipster dressed in
neon coloured 80´s polyester
top to bottom is just as horrific as
wearing pink laser Jordan IIIs – a typical symptom of style

Good design isn´t cheap and cheap design isn´t good!
I have great respect for anybody who´s handling things that way,
but of course it´s each to their own.

A picture I saw this morning made me think about all this....

It would just drive me crazy, that the lacing is all messy!

Saturday, July 25, 2009

No Logo Grapes....

Friday, July 24, 2009

TONIGHT - Finissage

Here a warm invitation to join me for some drinks and
photos at my finissage:
Friday 24.07.2009 • 7-10 pm

Info-Café Berlin-Paris
Deutsch-Französisches Jugendwerk (DFJW)
Molkenmarkt 1
10179 Berlin-Mitte

U2-BHF Klosterstrasse

Thursday, July 23, 2009

Bad Habits!

After browsing Size for some must-haves to prepare myself for the short
trip I am taking to the UK this weekend, I ended up with £ 864,97 in my
checkout box ......oops.

Here are some previews for fall 2009 and no end in sight!


© Julia Schoierer
Damn, how I hate that word!

Tuesday, July 21, 2009

Some days are just....

© Julia Schoierer

Monday, July 20, 2009

Fire Design

First of all order one of these.......

@ Fire Design

...ok, now you can check out the sizzling collections at

Saturday, July 18, 2009

For love and for money

Getting up early on Saturday is a big deal for me, as it is usually my only
day off and I am such a nightbird, but since it was for a good cause I made
my way to take care of my Livestrong donation today.

I do wonder though, why after all these years I am still the only woman
in a circle of men?
I mean c´mon, girls are supposed to love shoes, right?

However, it was a nice morning apart from the weather and I enjoyed
hanging with the guys making me smile, as always.

But after all there is more to Livestrong than just bikes and sneakers.
Here is another facette of the foundation, to raise awareness,
represented by STAGES.
The global art exhibition launched by Lance Armstrong and Nike is an
interesting project bringing artists like José Parlá, KAWS, Kenny Scharf,

Shepard Fairey and Geoff McFeteridge
together to raise funds for the
fight against cancer.

Friday, July 17, 2009

Good comes to those that wait

After packing and unpacking, wrapping, tapeing, nightmares of lost,
smashed or wet boxes and carrying the whle lot back into my apartment,
my babies are back at last.
Praise the sneakergods for bringing them home save!
I can finally sleep unconcerned.

© Julia Schoierer


Great laughs, lovely evening....

© Julia Schoierer

Thursday, July 16, 2009

Pictures Pictures Pictures from Outerspace

© Julia Schoierer

Featuring more than 700 pairs of pure heat, the Sneaker Expo exhibition
stood in the limelight in the Outerspace area at The Brandery, the
forthcoming Urban Fashion Fair which was held in Barcelona during
July 7th, 8th and 9th.

For the very first time in Europe over 700 historical models of exclusive
sneakers that made history and reflected the ideology of each decade
were displayed in an exhibition, entirely put together by the collectors
Marco Colombo from Milan, Italy, Eddie and David Fauks from Paris,
France, Christian Sachse aka "InBerlin35", Lars Vetter aka "Kelle",
"Tony Toupet" and myself aka "Sneakerqueen" from Berlin, Germany.

Showcasing the cream of the crop from the 70´s till today the exhibition
takes the visitor on a journey through sneaker history with iconic models
from brands like Nike, Jordan, Adidas, New Balance, Converse, Asics, Vans,
Airwalk, Le Coq Sportive and Diadora.

Rows of wooden crates with glass windows revealed a collection of some of
the most rare and vintage that ever been seen in one place.

"The financial and emotional value of these sneakers is so high that some
of the collectors utterly refused to send their models by conventional mail,
fearing their treasures might get damaged" sais Henrik Kürschner aka
"Artoo", the creative director and Vans contributor of the exhibition.

Definite highlights of the showcase where 70´s running models with special
make-ups, original Jordan 1 Metallics , KO´s and prototypes, Adidas
Superstars, Ewings and artists series like the Run DMC El Dorado, skateboard
sneakers from the 80s in incredible conditions and mostly with their original
boxes as well as various sought after and hyped models from different
collaborations after 2000.

The Sneaker Expo in Outerspace was undoubtedly one of the most exclusive
areas at The Brandery, Barcelona 2009

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