33 Berlin Buzzer Beaters

This summer I had the chance to work on an activation for the adidas Jabbar Hi OG Deadstock, 

which I would love to share with you.
A project from the heart I worked on with some amazing people to create a small print product:
„33 Berlin Buzzer Beaters - a study of style and declaration of love to the women of Berlin.“
When I started this Zine I was enthusiastic about giving the amazing females in my community 

a platform to shine. Having the opportunity to equip my network with one of my favourite 

silhouette sounded like a dream.
However I was not prepared what impact shooting 33 women in less than 2 weeks would have on me.
After being on my own struggle for the past 2 years I felt separated from my communities 

and started to become bitter about all the ‘isms holding me back.

But this passion project, these women gave me so much love, sense of belonging and hope for 

the future I am forever grateful for their trust in me and my endeavours.

It still feels unreal that @nessunostudio @caizacaizacaiza and I rocked this in such a short time, 

but I am so proud of all the participants and the final product.

Kareem Abdul Jabbars multidisciplinary life inspired me to dig deeper and ask myself and 

the participants „What is success, anyway?!“

I collected a bunch of quotes from Kareem, but one stood out in particular:

„I can do something else, besides stuff a ball through a hoop. My biggest resource is my mind.“

This quote felt synonymous with the female struggle and became the inspiration for showing 

the multidisciplinary success stories of the females around me.

To underline its omnipresence we chose to print it and other Jabbar quotes and barrier 

breaking facts on transparent paper. And of course some catalog porn for my fellow nerds.

With the help of @robertobrundo this wonderful teaser was created to get you in the mood: