The Collection at the Adidas Originals Store Berlin Pt III

And here's the last part of my selection for the adidas Originals Store Berlin.

All pictures and infos after the jump

The Collection at the Adidas Originals Store Berlin Pt II

Here's part II of my selection for the Adidas originals Store's reopening after an 

intense remodeling.

So the fact that I chose these models, probably comes to no surprise for many.
These three definitely represented the American influence on Berlin fashion. Because 

Basketball was not the most popular sport in the city and sport shoes where just 

becoming a fashion statement, if you wore one of the following models in the 80s or 

90s in Berlin, you had some sort of connection to the states. 

Either you lived in the American sector, went to an American school, had American 

relatives or just watched this crazy rap video on MTV and had a good connection to 

someone at PX.

One pair is pretty special in this trio. 

Not only because it is not mine, but mainly because it belongs to my older sister Laura 

and it is the very same pair, that fueled my love for sneaker in my teenage years, when 

she rocked these.

That baby blue Adidas Forum hi and more infos after the jump

The Collection at the Adidas Originals Store Berlin Pt I

In the past 3 month I exhibited 9 pairs of Adidas shoes from my archive, that represent 

certain scenes or specific aspects of sneaker culture in Berlin before the year 2000. 

Since I was asked for my personal selection, I decided to allow myself a subjective view 

and chose the sneakers I grew up around. 

Whether they were worn by my gym teacher in grade school, or on the court at the Yaam 

in the summer.

These models might not be the most famous (although there are of course some classic 

burners in the mix) or flamboyant models, but they do deserve a certain shine, as they 

have been part of every person that grew up in Berlin at some point or another.

I'd even go as far as to state; Every Berliner (and I men that in a sense of: every person 

born and/or raised in Berlin) owned at least one of these pairs or had a pair in the family 

shoe closed at some point.

Like I mentioned in an earlier post, all of the shoes I selected where reinterpreted in 

ceramic by Sebastian Haslauer and are exhibited in the store window.

I decided to give you a little insight into my working process, how this selection came

about.

I will upload these in 3 parts, to keep the posts shorter, as there is so much to tell 

about this project.

When I made my selection, I wanted to cover as many scenes and facets of Berlin as

possible. For my presentation I jotted down subcultures and personal experiences I 

thought were relevant. Adidas liked my remarks, so they asked me to add these infos

to the display. They produced some cards to go with the shoes and we placed them next 

to the archive boxes.

All the infos in german + english and more pictures after the jump

Adidas Originals Store Berlin re-launch

Today, after a short remodelling phase, the world’s first adidas Originals 

flagship store in Münzstraße in Berlin reopened its doors with a new look 

and feel. 

The newly developed store concept for adidas Originals is called 

THE COLLECTION. 

Inspired by the adidas archive in Herzogenaurach, the concept was 

designed with a focus on high-quality product presentation and extensive

storytelling. Mobile archive shelves allow the store to be flexibly 

redesigned at any time. 

In the adidas Originals Mitte store, the focus is on inclusivity with mixed-

gender merchandising and displaying.

Individual areas of the new store have been designed in creative 

collaboration with selected artists from Berlin, including Monja Gentschow,

Nadine Goepfert, ACTE TM, Sebastian Haslauer, Madwomen Collective and 

yours truly. 

The new store concept is designed to give local artists, designers and 

creatives the opportunity and space to present their art and ideas in the 

form of curated exhibitions and installations in the store. 

There will also be a regular program, created in collaboration with local 

creatives, ranging from workshops to talks, as the Berlin art and design 

scene continuously offers opportunities to build on this concept.

Since the interior concept of the store is strongly influenced by the Adidas 

archive in Herzogenaurach, of course some vintage had to be included, too. 

I selected 9 models that have a strong root in Berlin‘s adidas history and 

are in my opinion relevant silhouettes to the city.

read and see more...

50 Years of Superstar; A heritage exhibition at the Adidas HQ

At the beginning of this month I spent a few days in Herzogenaurach 
to visit my favorite place on the Adidas HQ campus; 
The adidas archive.
My connection to the archive goes back quite a few years, so when I 
was asked, if I would like to contribute some pieces from my 
collection to an internal on campus exhibition I was please to help 
out.The exhibition pays homage to the 50th anniversary of the most 
iconic adidas model, the adidas superstar.

To get an exchange going I also took part in a panel discussion with 
adidas original's own Till Jagler, moderated by Martin Gebhardt from the 
archive's history management. We talked about the role of an iconic 
model like the superstar and it's value in today's short trended times, 
as well as the significance of interdisciplinary exchange between the 
brand and the personal perspective of collectors, trendsetters and
creatives. I was honored to represent the female collector, connoisseur
and creative side and talk about my experiences and views, while Till 
brought some essential business, trend and brand insight to the table. 
I have always been an advocate for interdisciplinary work and am so 
happy we were able to make this happen! At the end of the day we all 
are living and working inside our bubble, so I find exchanges and talks 
like this essential for an authentic culture, that isn't solely based on 
consumption and hype.

The superstar is as rich in style as it is in history. It's iconic status is 
unparalleled, as few models have prevailed decades of trends and 
became a status symbol in so many scenes.
I lent a pair of 1986s Adidas ElDorado and a Sweatshirt from the RUN 
DMC collection to the archive and they displayed them beautifully.
















The idea for the on campus exhibition was to create a space 
that lets the employees/visitors check out the displays on their way 
to the canteen or, if interested in more, hang out and learn 
additional details and fun facts about the history of the model, by
scrolling through the info spots that accompany each display and get 
educated on the social, cultural and technical details.















While I was browsing through the info-pods I noticed the employees
streaming into the building for their lunch break. I loved how many 
of them skipped their way to the seating area and went straight to 
the exhibition space to spend their break there and have a look 
around.
Most people know the obvious historical history about the Superstar, 
but it was a pleasure to see that many employees got curious and 
took their time to explore more unknown facts about this icon.

Over all a well curated exhibition that reveals many interesting and
not-so-known-facts without giving the impression of an overload of 
details.
Since this exhibition is not open to the public I thought it would be 
nice to give you a peek into the space an it's rare content.
Enjoy all the pictures and additional infos after the jump

Sneakers of the Nineties – A Walk Through the Decade

In Kooperation mit OVERKILL präsentiert nineties berlin die Ausstellung 
„Sneakers of the Nineties – A Walk Through the Decade“. 
Aus mehreren Privatsammlungen trugen die Kuratoren von OVERKILL über 
150 Schuhmodelle zusammen, die beispielhaft für die Mode und die Trends 
der 90er-Jahre stehen und mittlerweile Kult-Status genießen.

in der deutschen Sneaker-Geschichte stellen die 90er-Jahre eine wichtige 
Zeit dar. 
Auf der einen Seite wurden Modelle auf den Markt gebracht, die auch noch 
heute die Herstellermarken prägen. Diese Sneaker wurden im Laufe der 
Zeit beispielsweise mit verschiedenen Farben oder anderen Materialien neu 
interpretiert. 
Auf der anderen Seite bedingte der Mauerfall im November 1989 das 
Zusammenwachsen zweier Staaten, womit sich ein völlig neuer Markt für 
die Firmen im Osten Deutschlands eröffnete.

Sneakers of the Nineties – A Walk Through the Decade
Alte Münze
Molkenmarkt 2, 10178 Berlin-Mitte 
S-Bahn Alexanderplatz
U-Bahn Klosterstraße

Vintage Sneaker Exhibition at the East Side Mall Berlin

A small peek at what Niklasbeckert, TonyToupet and I are exhibiting at 
the Pop-up Madflavor Store

Clockwise; RUN DMC El-Dorado, Fleetwood, Centennial, Rivalry, Top Ten, 
Nike Señorita and Cortez family and at the bottom a whole bunch of 
Escape Son of Lava Domes and their relatives. 
This is Sneaker 1x1, who can name them all?
The Pop-up store is located at the East Side Mall Berlin, which officially 
opened its doors today.

Sneakerboom Pt. III

Here is Part III of my visit in Indonesia. 
I had such a good time with all those smiles! 
Hope to see them all again this May...
All pictures after the Jump