The Collectors Project - Herzo Recap pt.II

Here's part II of our great trip to Herzogenaurach

More pictures after the jump

The Collectors Project - Herzo Recap pt.I

For the collectors project Mr. Magara, Operator Emz, Ralf '10Ari' 
Tiittanen, Robert 'Brooksy' and myself got invided to some days in 
Herzogenaurach, to check out the archive, the sample factory in 
Scheinfeld and to get a first impression of the chances and choices 
for our shoe. 
To get you in the right mood for he release tomorrow, here is a 
bunch of pictures from this lovely trip. Enjoy!
More pictures after the jump, part II coming soon.

The Collectors

Last week I teased about a beautiful project, I have been working on with adidas 
in the past year.
Germany's leading footwear company invited 5 collectors to the archive and HQ 
in Herzogenaurach to design their own shoe! What an offer!
Meeting OCD-heads like me, taking a peek into the archive, doing a tour through 
Adi Dassler's home, visiting the prototype-factory in Scheinfeld and as my 
personal highlight, meeting Jacque Chassaing (the designer of most of my favorite 
adidas models) are just some of the great memories that adidas created for us in
Herzogenaurach.


















It was an extraordinary experience and I feel honored to have participated, 
along with these serious adidas enthusiasts. 
After the jump you can look at the five short, but beautiful films about us 
collectors, created by U-DOX. 
More infos at adidas originals within this week

Drumroll

Here are some first teaser pics of the shoes

The Collectors Project

adidas Collectors Project

The adidas Collectors Project brought five of the world's most dedicated and knowledgeable three stripe 
collectors together at adidas global HQ in Herzogenaurach.

Visiting Adi Dassler's home, the Scheinfeld 
 prototyping facility and the legendary archive, they exchanged knowledge and stories with the adidas 
History and Archive teams, as well as the Originals design team.

Five collectors – residing in the UK, US, Japan, Germany and Finland - were invited to participate, each 
bringing their own approach, understanding and cultural context to the project.

Ralf Tiittanen's unrivalled catalogue collection, Robert Brooks’ deep passion for technical runners of the 
‘80s and ‘90s and Mr Magara’s broad understanding of vintage Americana all informed the project. 
Operator Emz and Sneakerqueen also brought two different viewpoints on adidas’ storied role in New York 
hip-hop culture; one experienced firsthand in the Bronx and one admired from afar in Berlin.


In return for sharing their knowledge with adidas and allowing us to document their own personal archives, 
each collector was given the opportunity to rework their favourite archive model for an extremely limited 
release.
Put together in collaboration with the Originals design team, the resulting pack has been produced in 
premium materials, whilst paying great respect to the original silhouettes.

Dropping on October 26th, the pack will available in pop-up exhibitions being installed in five retail 
destinations, soon to be announced.

Teasing

A beautiful adidas project together with 10Ari, DJ EMZ, BrooksyBrooks and Mr. Magara
Releasing Oct 26th, 2013