Monday, August 18, 2014

Happy Birthday adidas

Did you know that adidas is celebrating its 65th birthday today, 18 August 
2014? On that day, 65 years ago, adidas was registered in the Herzogenaurach 
trade register.

They were off to an interesting start… Adi Dassler registered his company 
after splitting from his brother under the name of “addas” on 16 June 1948. 
The below logo of the “Ass” shoe shows a trainer with only two stripes.

















 
A year later, Adi was forced to re-name his company as a Frankfurt-based 
company called “Ada-Ada” threatened to take him to court. So Adi changed 
the name of his company, simply adding an i to the existing name – thus creating
“adidas”, by sheer conicidence. This “Spezial” race shoe from 1949 shows the 
new logo, and the shoe now has three stripes.


















Celebrate adidas' birthday and visit History Management’s birthday exhibition 
on the adidas Archive and check out some real OG stuff, like one of their first  
cataloges from 1949  








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