Nike's Free 'Textbook'

One of the biggest sneaker design collaborations of the last year has been 
Nike’s partnership with Virgil Abloh — founder of fashion label Off-White 
and new men’s artistic director of Louis Vuitton. 
Known as “The Ten,”  the project gave Abloh license to reconstruct 10 of 
Nike’s most-recognized shoes, including the Air Jordan 1, the Air Force 1, 
the Air Max 90, and more.

Now Nike has released a “textbook” online—you can download it here (pdf)
— documenting how the collaboration developed behind the scenes. 
Nike calls it “an encyclopedia of images and text surrounding the project.” 
It includes background stories of the original sneaker styles, written by 
much-loved sneaker journalist Gary Warnett, who unexpectedly died last 
year, as well as commentary from Andy Caine, Nike’s VP of footwear design, 
and Abloh himself.

The book offers a peak beneath the hype at what went into creating the 
shoes, including the trial and error of design, and how Abloh played off the 
long-held emotional connections people feel toward their sneakers to 
create his own new takes.

Genealogy of Innovation

In just under 2 minutes, we see 43 years and over 200 shoes showcasing 
Nike’s innovation and heritage. 

adidas Originals EQT - the best of adidas: part 2

Here's part 2 of the adidas EQT short film

adidas Originals EQT - the best of adidas: part 1

In March 1991, adidas launched adidas Equipment — a collection of shoes 
and sportswear that covered every discipline: from running to football to 
volleyball.With new colours, a new logo and an approach to design inspired 
by Adi Dassler's original approach, the collection had a simple slogan: 
"The best of adidas."

Part 1 of Will Robson-Scott's short film — created to coincide with the 
rerelease of the cult Equipment Guidance silhouette from 1993 on 
Saturday, 23 August 2014 — visits Portland to talk to industry legend and 
adidas Equipment creative director Peter Moore.
This first part takes trips to NYC to talk EQT with Jesse Villanueva of ALIFE,
Herzogenaurach for a conversation with adidas Originals design director Paul 
Mittleman and Tokyo to meet with Shigeyuki Kunii from mita sneakers and 
Blackburn for a chat with world known adidas connoisseur and collector 
Gary Aspden.

Genealogy of Innovation

Had some goodies in the mail yesterday!!!


Thank you Silk Relations for this great book from the 'Genealogy of Innovation' 
exhibition at the House of Phenomenal:

Genealogy of Innovation
1971-2014
Nike x Sneaker Freaker 

My personal favorite are Lindy's and Gary's contributions to this book.
Nice work guys!

Fashion Week Recap

Last week was colorful and crazy! Here are some impressions from 
Sissi Goetze's show at the Mercedes Benz Fashion Week, Adidas' 
Mastermind Japan release at No.74 Berlin and what Barbour did 
around the corner...