Showing posts with label Adidas archive. Show all posts
Showing posts with label Adidas archive. Show all posts

Monday, February 8, 2021

The Collection at the Adidas Originals Store Berlin Pt I

In the past 3 month I exhibited 9 pairs of Adidas shoes from my archive, that represent 
certain scenes or specific aspects of sneaker culture in Berlin before the year 2000. 
Since I was asked for my personal selection, I decided to allow myself a subjective view 
and chose the sneakers I grew up around. 
Whether they were worn by my gym teacher in grade school, or on the court at the Yaam 
in the summer.

These models might not be the most famous (although there are of course some classic 
burners in the mix) or flamboyant models, but they do deserve a certain shine, as they 
have been part of every person that grew up in Berlin at some point or another.
I'd even go as far as to state; Every Berliner (and I men that in a sense of: every person 
born and/or raised in Berlin) owned at least one of these pairs or had a pair in the family 
shoe closed at some point.

Like I mentioned in an earlier post, all of the shoes I selected where reinterpreted in 
ceramic by Sebastian Haslauer and are exhibited in the store window.
I decided to give you a little insight into my working process, how this selection came
about.
I will upload these in 3 parts, to keep the posts shorter, as there is so much to tell 
about this project.

When I made my selection, I wanted to cover as many scenes and facets of Berlin as
possible. For my presentation I jotted down subcultures and personal experiences I 
thought were relevant. Adidas liked my remarks, so they asked me to add these infos
to the display. They produced some cards to go with the shoes and we placed them next 
to the archive boxes.



























Friday, October 30, 2020

Adidas Originals Store Berlin re-launch

Today, after a short remodelling phase, the world’s first adidas Originals 
flagship store in Münzstraße in Berlin reopened its doors with a new look 
and feel. 
The newly developed store concept for adidas Originals is called 
THE COLLECTION. 

Inspired by the adidas archive in Herzogenaurach, the concept was 
designed with a focus on high-quality product presentation and extensive
storytelling. Mobile archive shelves allow the store to be flexibly 
redesigned at any time. 
In the adidas Originals Mitte store, the focus is on inclusivity with mixed-
gender merchandising and displaying.

Individual areas of the new store have been designed in creative 
collaboration with selected artists from Berlin, including Monja Gentschow,
yours truly. 

The new store concept is designed to give local artists, designers and 
creatives the opportunity and space to present their art and ideas in the 
form of curated exhibitions and installations in the store. 
There will also be a regular program, created in collaboration with local 
creatives, ranging from workshops to talks, as the Berlin art and design 
scene continuously offers opportunities to build on this concept.




















































Since the interior concept of the store is strongly influenced by the Adidas 
archive in Herzogenaurach, of course some vintage had to be included, too. 
I selected 9 models that have a strong root in Berlin‘s adidas history and 
are in my opinion relevant silhouettes to the city.




Thursday, April 9, 2020

Adidas Queen

I am always searching for (to me) unknown models and the 
adidas archive is the perfect place for finding special gems and 
background information. I could spend years digging through 
these shelves without ever getting bored of this infinite treasure 
trove and I dearly miss the days when it was accessible online. 
At my last visit the archive management showed me this shoe 
for personal reference; The Adidas Queen. 
A hi-top indoor training shoe for women from 1987.
What a sweet gesture! Thank you guys, you really hit the nail 
on the head.




Tuesday, April 7, 2020

A visit at the Adidas Archive

When I visited Herzogenaurach to contribute to the 50 years of 
Superstar exhibition, I of course could not stop myself from also 
saying hello to the wonderful archive team.

















I am sure it is not surprising that the Adidas archive is my favorite 

place to visit on the HQ campus and the ladies were so kind to 
put together a small selection of shoes I might like.
Here are some photos I shot in the holy halls. 
All pictures after the jump








Monday, April 6, 2020

The Adidas Archive Book

After all the years of hard work it's finally here:
The Adidas Archive Book.
The adidas story is one of groundbreaking designs, epic moments
and conceiving the all-around sports shoe, worn by the likes of 
Lionel Messi, Run DMC, and Madonna. A mecca for sneaker fans, 
this book presents adidas’s history through more than 350 pairs of 
shoes from the “adidas Archive”, including one-of-a-kind originals, 
vintage models, never-before-seen prototypes, and designs from 
Stella McCartney, Yohji Yamamoto, Parley for the Oceans, and 
more.










Thursday, March 26, 2020

50 Years of Superstar; A heritage exhibition at the Adidas HQ

At the beginning of this month I spent a few days in Herzogenaurach 
to visit my favorite place on the Adidas HQ campus; 
The adidas archive.
My connection to the archive goes back quite a few years, so when I 
was asked, if I would like to contribute some pieces from my 
collection to an internal on campus exhibition I was please to help 
out.The exhibition pays homage to the 50th anniversary of the most 
iconic adidas model, the adidas superstar.















To get an exchange going I also took part in a panel discussion with 
adidas original's own Till Jagler, moderated by Martin Gebhardt from the 
archive's history management. We talked about the role of an iconic 
model like the superstar and it's value in today's short trended times, 
as well as the significance of interdisciplinary exchange between the 
brand and the personal perspective of collectors, trendsetters and
creatives. I was honored to represent the female collector, connoisseur
and creative side and talk about my experiences and views, while Till 
brought some essential business, trend and brand insight to the table. 
I have always been an advocate for interdisciplinary work and am so 
happy we were able to make this happen! At the end of the day we all 
are living and working inside our bubble, so I find exchanges and talks 
like this essential for an authentic culture, that isn't solely based on 
consumption and hype.

























The superstar is as rich in style as it is in history. It's iconic status is 
unparalleled, as few models have prevailed decades of trends and 
became a status symbol in so many scenes.
I lent a pair of 1986s Adidas ElDorado and a Sweatshirt from the RUN 
DMC collection to the archive and they displayed them beautifully.
















The idea for the on campus exhibition was to create a space 
that lets the employees/visitors check out the displays on their way 
to the canteen or, if interested in more, hang out and learn 
additional details and fun facts about the history of the model, by
scrolling through the info spots that accompany each display and get 
educated on the social, cultural and technical details.















While I was browsing through the info-pods I noticed the employees
streaming into the building for their lunch break. I loved how many 
of them skipped their way to the seating area and went straight to 
the exhibition space to spend their break there and have a look 
around.
Most people know the obvious historical history about the Superstar, 
but it was a pleasure to see that many employees got curious and 
took their time to explore more unknown facts about this icon.

Over all a well curated exhibition that reveals many interesting and
not-so-known-facts without giving the impression of an overload of 
details.
Since this exhibition is not open to the public I thought it would be 
nice to give you a peek into the space an it's rare content.
Enjoy all the pictures and additional infos after the jump










Friday, August 30, 2019

The adidas Archive




Saturday, February 4, 2017

Adilette History

A bunch of Adilette (1972-1996) at the adidas archive

Saturday, September 17, 2016

Adidas Americana made in Algeria

The adidas archive never ceases to amaze me. 
Susen and Martin are the heart and soul of this great institution and always 
surprise me with new gems.
Here is an adidas Americana sample (the kind usually used for material testing) 
in the colours of the Algerian flag, made in Algeria.
What a unique find!




Saturday, August 27, 2016

adidas Sneakerfest in Herzogenaurach

I just returned from Herzogenaurach, where I got to enjoy adidas' invitation 
to their NMD Sneakerfest, visit familiar faces and meet some great new ones.
A big thank you to adidas for having me!















 
All pictures after the Jump

Thursday, November 5, 2015

Today, a piece of adidas history

This is AdiDassler's work bench at the adidas vault.
This picture is from 2012, when @robertbrooksy @operatoremz  
@10ari_ @magachin and I went to visit the headquarters in 
Herzogenaurach to work on the collectors project. 
I was especially fascinated with the lamp! Four water filled glass 
balloons arranged around a candle to spread and intensify its light. 
Back then not many people were allowed in this hidden room, so I 
guess there are no images in rotation so far. 
An exceptional experience, thanks again adidas!


Sunday, October 12, 2014

Quote @ Sneaker Museum Köln

Berlin-based collector Quote has focussed on vintage trainers with three 
stripes. His collection is famous all over the world and his self-built shoe 
rack is legendary.
Over the past 15 years he collected all the 3-digit ZX models, the famous 

City series and releases of which only a handful have been produced as 
well as old advertisements, vintage store fittings and other oddities. 
Last night a personal exhibition was opened at Sneakermuseum Cologne.
A big part of the collection is on display to give you a sneek-peek of what 
to expect Quote's and O'Toole's book that is releasing soon.
For more details, make shure to also check out the Quotoole archive 
exhibition at adidas!
Big up brother!

Quote's Archive - 3 Stripes 15 Years
Sneakermuseum
Jülicher Str. 14
50674 Köln

opening hours:
Sunday,october 12th, 10-19h

Fridays always 16-20h









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