Friday, March 31, 2017
OMFT – ❌ ❌
Labels:
© Julia Schoierer,
Instagram,
Kaws,
Nike Air Jordan IV Kaws,
OMFT,
Sneakerqueen,
SQ210,
womft
Thursday, March 30, 2017
Wednesday, March 29, 2017
Monday, March 27, 2017
Sunday, March 26, 2017
Happy 30th Anniversary Nike Air Max Pack!
I posted a video, which was only in german, so here are some things I am
talking about in my last post.
The story of the Air Max 1 can’t be told without mentioning it’s designer
Tinker Hatfield. Tinker studied at the University of Oregon, where he met
Bill Bowerman, one of the founders of Nike.
1981 he started working for Nike, but was originally designing displays and
corporate building for the brand's Campus in Oregon.
When Reebok hits the nerve of the aerobics trend with the release of the
Freestyle, they suddenly surpass Nike in size. Nike is trying to upgrade their
design and marketing department, so that Tinker Hatfield gets re-assigned
to footwear design through a design contest in 1985.
Within a short period time he becomes the lead designer an one of the first
projects he is involved with is the Nike Air Max 1, which is released together
with other models as the Air Max pack.
The pack consisted of the Nike Air Trainer 1, which was made famous by
tennis legend John McEnroe, the Nike Safari and the Nike Air Sock as well
as the Nike Air Revolution, which was equipped, like the Air Max 1, with a
visible Air bubble.
Until today the model has been a popular canvas for numerous
collaborations.The colour and the shape of the Nike Air Max 1 has constantly
changed slightly over the past three decades.
For it’s 30th anniversary, Nike showed some love for OG details and released
an anniversary pack. Even the box is inspired by the original design and these
booklets also used to be an accessory to every model sold.
The brand gives special attention to colour, shape and materials to keep these
details as close to the original as possible.
In my oppinion, going in the right direction is already a success!
talking about in my last post.
The story of the Air Max 1 can’t be told without mentioning it’s designer
Tinker Hatfield. Tinker studied at the University of Oregon, where he met
Bill Bowerman, one of the founders of Nike.
1981 he started working for Nike, but was originally designing displays and
corporate building for the brand's Campus in Oregon.
When Reebok hits the nerve of the aerobics trend with the release of the
Freestyle, they suddenly surpass Nike in size. Nike is trying to upgrade their
design and marketing department, so that Tinker Hatfield gets re-assigned
to footwear design through a design contest in 1985.
Within a short period time he becomes the lead designer an one of the first
projects he is involved with is the Nike Air Max 1, which is released together
with other models as the Air Max pack.
The pack consisted of the Nike Air Trainer 1, which was made famous by
tennis legend John McEnroe, the Nike Safari and the Nike Air Sock as well
as the Nike Air Revolution, which was equipped, like the Air Max 1, with a
visible Air bubble.
Until today the model has been a popular canvas for numerous
collaborations.The colour and the shape of the Nike Air Max 1 has constantly
changed slightly over the past three decades.
For it’s 30th anniversary, Nike showed some love for OG details and released
an anniversary pack. Even the box is inspired by the original design and these
booklets also used to be an accessory to every model sold.
The brand gives special attention to colour, shape and materials to keep these
details as close to the original as possible.
In my oppinion, going in the right direction is already a success!
Today is Nike Air Max Day
Here a little history on the Nike Air Max 1, produced for and by Noizz
(only in german, sorry. I hope I can add english subtitles soon)
(only in german, sorry. I hope I can add english subtitles soon)
Friday, March 24, 2017
Alba Creators Lounge Today
Today I am having another small exhibition of some adidas basketball
sneaker history in the Alba Creators Lounge at the Mercedes Benz Arena Berlin
Monday, March 20, 2017
Saturday, March 18, 2017
Thursday, March 16, 2017
Wednesday, March 15, 2017
A Day with Noizz
Whenever there's a chance to work in sweatpants, I'll take it!
This is me presenting the new Air Max 1 OG at the Noizz Studio, preparing
for Air Max day 2017
This is me presenting the new Air Max 1 OG at the Noizz Studio, preparing
for Air Max day 2017
Monday, March 13, 2017
Thursday, March 9, 2017
Wednesday, March 8, 2017
Saturday, March 4, 2017
Adidas Chancha Catalog Page
A great page from a 1988 Spanish basketball catalogue:
adidas Cancha Low and Hi.
Originally from 1985 this basketball model is a close relative of the adidas
Europa (a leaner version of the adidas TopTen and also made in Spain) and
the adidas Conductor (which was a technical beast and pretty sought after
model due to it's impressive 'made in France' quality).
The adidas Cancha is surely one of the favourite pairs I own!
adidas Cancha Low and Hi.
Originally from 1985 this basketball model is a close relative of the adidas
Europa (a leaner version of the adidas TopTen and also made in Spain) and
the adidas Conductor (which was a technical beast and pretty sought after
model due to it's impressive 'made in France' quality).
The adidas Cancha is surely one of the favourite pairs I own!
Friday, March 3, 2017
Golden Kicks Book
Thank you @goldenkicksbook for hooking me up with this great read!
A fun history book, for every sneaker enthusiast!
Golden kicks is about sports shoes that not only changed sport,
but sportswear forever.
A fun history book, for every sneaker enthusiast!
Golden kicks is about sports shoes that not only changed sport,
but sportswear forever.
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